Hermes is known to put themselves into a great story, in fact, all of its legend is repeating the same theme - by hand. Each quarter, new products, whether Hermes handbags, wallets, scarves and saddle are manufactured with the same way they invest in hand-craftsmen who used the time and money to maintain their quality. Now Hermes Group headquarters is still located in Paris, the famous Fubao Boulevard. In charge of the company's family of 6th generation members still loyal to the basic values of the founder of the formulation, perhaps, that adhere to itself a legend.

Hermes plans to create a new Chinese brand, Shang Xia, which will employ Chinese craftsmanship. But the project, the first of its kind for Hermes, won't have a big effect on this year's earnings, Ms Maury said.

Like its larger peers, Hermes is focusing much of its expansion efforts on Asia. Most of the company's planned store openings this year are in Asia, and it opened two new stores in China in the first half of the year.

Hermes showed brisk sales growth in all of the major regions it operated in, with the fastest growth coming from Asia (excluding Japan), where sales were up 44 per cent at constant exchange rates to €147.6m. Sales momentum was impressive, said Antoine Belge, analyst with HSBC, citing better sales growth in Europe and the Americas, and "stellar" growth in Asia.

Finally, I want to say Hermes birkin high price for the consumer groups is necessarily linked to wealth: either you are very rich, or rich gifts, in short, when you have such a package, it means you can control some wealth. Stock your such a package when you appear in public, to tell other people, you have wealth and support behind.